Dusk in Montemarte, Yulia wears our Monique dress
PARIS WITH FOUNDER & DESIGNER
Back to Discover ArcinaPARIS WITH OUR FOUNDER
12.12.23
PARIS WITH OUR FOUNDER
12.12.23
In late September, the team gathered in Sydney to brainstorm ideas for our Spring Summer Campaign. After bouncing around visions, locations, and concepts, we collectively settled on a bold move.
Our Founder and Designer, Zoe, booked a spontaneous solo trip to Paris, France. Armed with a suitcase and 25 samples from the SS24 collection, she set off to bring the vision to life.
Yulia in Montemarte, France wearing Camille in white
An afternoon champagne with Yulia in our Celine mini
TO EAT
THE GIRAFE PARIS
TO EAT
THE GIRAFE PARIS
Nestled in the heart of Paris, with stunning panoramic views of the Eiffel Tower and the Trocadéro Gardens. An exquisite cuisine, of French and Mediterranean dishes and fresh seafood.
TO STAY
A hidden gem in the heart of Paris, brimming with antique elements and rich history. Featuring a restaurant, bar and private garden, made for a very pleasant stay & gorgeous background for our campaign imagery.
HOTEL ALFRED SOMMIER
CAMPAIGN DAY
CAMPAIGN DAY
We shot at the divine Hotel Alfred Sommier, with aim to capture the vintage European essence that underpins this collection. Feeling an undeniable connection to the city, the vision of Le Renouveau came to life.
